6 insights
Executive view of current revenue: monthly trend, what users see before paying, feature verticals (chat, voice, media, JOI, video) and how they combine to drive payment, token and subscription purchasing (including subscriber token usage per billing cycle), the video-pivot evidence, action items, and reconciliation of circulating metrics.
Three-tier voice-caller UXR (registered non-subscriber vs. subscriber, non-registration as a rare edge case) — Executive Summary with North Star & Top 3 Ranked Bets, Segment Behaviour Breakdown, Deeper Segmentation with 7-way modality taxonomy and named segments, Token-Warning & Retention.
Qualitative + quantitative segmentation of D2C "-Web" voice callers, now expanded with a RICE-scored Product Roadmap (Now/Next/Later, owned by Design/FE/BE/AI-ML) and a Cross-Functional Research Agenda (gaps a prompt engineer, data scientist, UX researcher, consumer researcher, and voice-AI engineer would each flag), on top of first-time vs returning behavior, the Whale/Returner Archetype, and the Token-Warning & Retention finding that hitting zero tokens is a 1.1%-return churn event.
"- Web" agents should run on two messages only — silent-pause and explicit re-up. Both underperform (62.3% / 3.7% compliance), the re-up warning's timing is inconsistent (6-98s before call end), and a lander-only message is leaking onto 2 agents that shouldn't have it.
Fleet-wide before/after review across all 34 "- Web" agents: false-positive rate on end_call collapsed from 68.9% to 11.6% around Jul 1-2 2026; "prolonged silence" false positives went from 266 to zero.
Working dashboard for GTM-1771. STXT licensed creators ranked by voice call activity. Live voice call metrics from BigQuery, profile data from D2C API. Surfaces blockers (voice training, OpenPay, WhatsApp access) per creator. Auto-synced via GitHub Actions from synthetic-turing/creator-crm.