2 insights
Which quiz funnel produces better in-product behavior. Part 1: visual scoreboard (paired bars + multiples). Includes click->signup via Everflow paid-click proxy (match_me ~1.5%, creator_funnel_v2 ~1.6% — tied at top of funnel; creator pulls ahead post-signup). Both arms keyed on quizVariant identify trait. Source: BigQuery dbt marts + Everflow. Data as of Jun 4, 2026 (window May 28 to Jun 3). Facts only.
Updated may 1, 2026 with eric's 9-stage onboarding articulation, GTM team handoff, and Candy playbook adaptation