#funnel

Third-party audit of the Free Join → First Purchase journey: 5 friction findings, 18 recommendations, P0–P3 priority map, north-star KPI + supporting metrics, next steps, and 12 hypotheses to validate (GTM-2609).

Complete funnel analysis of the Sophie Dee VoiceLander demo: ad → lander → call → registration wall → registration → purchase, combining ElevenLabs conversation data with backend BigQuery events (d2c_prod). Resolves the earlier open questions on the photo-reveal mechanic and the 4-photos gate threshold.

Which quiz funnel produces better in-product behavior. Part 1: visual scoreboard (paired bars + multiples). Includes click->signup via Everflow paid-click proxy (match_me ~1.5%, creator_funnel_v2 ~1.6% — tied at top of funnel; creator pulls ahead post-signup). Both arms keyed on quizVariant identify trait. Source: BigQuery dbt marts + Everflow. Data as of Jun 4, 2026 (window May 28 to Jun 3). Facts only.

Updated may 1, 2026 with eric's 9-stage onboarding articulation, GTM team handoff, and Candy playbook adaptation