8 insights
Active BD/affiliate deals after the Jun 25 Evan × Erin review, reconciled with HubSpot (Jun 26). Pipeline gated on the free-join → first-purchase funnel (<1%); affiliate traffic held on ice by design. Covers the PH/TrafficJunky cluster, Naughty America (live test; reciprocal paused), Rabbit Reviews, CAM4Pays, FanCentro, a new media-outreach wave (LA Weekly, Georgia Straight, Babepedia, Chicago Reader), ~11 new deals, hygiene notes + next steps.
Why calls end across all agents, plus categorized agent-initiated end_call reasons with verbatim examples, recommendations, and prioritized next steps. (Excludes the max-duration artifact and quota-limit rejections.)
Deterministic analysis of all calls: termination distribution, time-to-end, per-agent profiles, the 'user silent' trailing-silence review, bounce stats, plus recommendations & prioritized next steps. (Excludes the historical max-duration artifact and account quota-limit rejections.)
Performance read across 12 TJ campaigns (4 countries x 3 device types), plus the final read of the one campaign we continued (Canada / Android Mobile). Conclusions by country, device/OS, source, creative, landing; final campaign totals, per-creative, and TrafficJunky vs Everflow attribution. Trends based on registrations.
Which quiz funnel produces better in-product behavior. Part 1: visual scoreboard (paired bars + multiples). Includes click->signup via Everflow paid-click proxy (match_me ~1.5%, creator_funnel_v2 ~1.6% — tied at top of funnel; creator pulls ahead post-signup). Both arms keyed on quizVariant identify trait. Source: BigQuery dbt marts + Everflow. Data as of Jun 4, 2026 (window May 28 to Jun 3). Facts only.
Final implemented event pack for stxtai.com quiz funnel, verified end-to-end against BigQuery prod data (last 7 days). Includes spec source-of-truth, property completeness, killed events confirmation, and 7 issues to address before TJ ramp-up.
End-to-end audit. 65 campaigns, $24K spend, 90-day window. TJ to EF reconciliation, per-campaign tracking status, working/broken inventory, and 3 launch-quality recommendations.
Aggregated audit + loss investigation. $6,342 spend, $55 revenue (ROAS 0.87%), 20.2% click loss. Root cause: Safari ITP and structural iOS WebKit drop. iOS converts 2.5x worse than Non-iOS. Includes recommendations for future campaign planning.